more than a mascot

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He was more than just a symbol for the 1984 Winter Olympic Games; he became an enduring emblem of Sarajevo. Vučko, the charming little wolf, captured hearts across Yugoslavia and the world with his friendly grin, becoming the most beloved mascot in Olympic history.

The Making of an Icon

In the search for the perfect mascot to represent Sarajevo, organizers launched a public competition in 1981. An astounding 836 proposals flooded in from artists across Yugoslavia. From this vast pool, a jury of experts, chaired by the renowned painter Mersad Berber, selected six finalists: a snowball, a mountain goat, a lamb, a hedgehog, a weasel, and a wolf.

The winning design came from Slovenian artist Jože Trobec, who submitted his work at the last minute at his wife's urging. Trobec originally named his wolf Jahorinko, inspired by childhood memories and tales of wolves on Jahorina mountain. He aimed to create a friendly character that would transform the traditional image of the wolf as a fearsome beast, envisioning it instead as a symbol of courage, strength, and winter perseverance.

The People's Choice

The final decision was left to the public. Readers of newspapers and television viewers across the country voted for their favorite. The result was overwhelming: Trobec’s smiling wolf with the orange scarf won more votes than all other finalists combined.

Organizers renamed him Vučko, meaning "little wolf." With his signature red scarf and a pair of skis slung over his shoulder, Vučko became a sensation. His distinctive howl of "Sarajevoooo," a blend of a wolf's cry and a traditional Sevdalinka melody, was voiced by the legendary singer Zdravko Čolić, cementing Vučko's status as a media star.

An Enduring Legacy

Vučko quickly transcended his role as a mascot. He became a "wandering Olympic ambassador," traveling the globe and making friends on every continent. His image adorned everything from plush toys and posters to thermoses and pins, and an original toy manufactured by the Tik Tik company is now preserved in London's Victoria & Albert Museum.

Decades later, Vučko remains a powerful and cherished symbol of Sarajevo. He represents the spirit of unity, hospitality, and resilience that defined the '84 Games, reminding us of a time when this city was the center of the world, united in a celebration of sport and friendship.